Client's needs and satisfaction is always changing. In an attempt to keep up with his, Professor Noriaki Kano developed a theory: customer satisfaction is proportional to the extent at which the product or service is fully functional. In his model that he created, he aimed to reach 3 needs: basic, performance, and excitement. I think that the Kano theory is a very excellent way to look at how we as designers and business owners can begin to not only satisfy our clients but delight them in everything that we do. I want to always have at least one delighting factor to my projects so that my clients are wowed. I think this causes not only satisfaction but loyalty to a company. In the article that I read, they mentioned how DoubleTree Hotels use chocolate chip cookies to delight their customers. This can be seen in interior design when maybe a project is kept under budget and then something special is added in to make a project more exciting and overall more functional and beaut